In a piece for ThinkAdvisor CEO and co-founder of Build Asset Management, John Ruth, urges the importance of investing with the client in mind.
The reheated myth we’ve all been fed over and over again is that the stock market is brutal and big losses occur… but there’s no reason to panic. But what do you suppose the average American worker thinks — or feels — when we counsel them, “hang in there, don’t panic — it’s just paper losses…”? We all feel empathy for them. But we can go a step further. – John Ruth
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