Women’s Wear Daily (WWD) explores the relationship between a business, its values and earning the trust of the consumer. Build CEO, John Ruth, discusses his view on brand philanthropy and activism.
Capitalism itself is something that I view very much as altruistic when we compare it to the other choices we’ve had to work with. If applied the right way, it’s really about the idea of empowering the individual. It’s good that we’re going down this path and thinking more broadly around impact. A top rule of business is, ‘Know thy customer.’- John Ruth
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